BRAND
MANAGEMENT
In my digital marketing experience, I've built websites, integrated e-commerce solutions, executed targeted ad campaigns on platforms like Facebook and Instagram, managed social media production pipelines, and conducted EDM campaigns to enhance outreach and sales. I've developed a versatile skill set, overseeing content creation from concept and copywriting to design and execution. Proficient in various design tools, I excel in both independent content creation and leading creative teams to strategize and implement impactful campaigns for brands.
MASH BRANDS
At Mash, I was responsible for comprehensive social media management across Instagram and LinkedIn, strategically increasing engagement and reach by 25%. Collaborating closely with the CEO and Head of Creative, I played a pivotal role in content creation and planning, ensuring alignment with brand vision and messaging, even through an internal rebrand. I orchestrated successful EDM outreach campaigns, leveraging targeted strategies to drive customer engagement and retention. Managing events and speaking engagements in the digital sphere, we were able to enhance visibility and networking opportunities at high profile events such as SXSW. Additionally, I directed video production efforts, optimizing visual storytelling to resonate with diverse audiences and enhance brand narrative.
SALSATION
At Salsation, I was able to leverage their passionate following through strategic social media management. I was responsible for content creation and planning across Instagram, YouTube, and regional Facebook groups, enhancing engagement and visibility. I worked closely with a development team to establish a subscription model on our website, enhancing user interaction and revenue streams. As a result, our follower base across channels expanded by an impressive 33%.
I also played a key role in event planning and marketing, led email outreach campaigns, and oversaw the graphic design and video production departments to capture a compelling visual story that resonated with our audience.
TAOZI TREE YOGA
Based in Beijing, I contributed to this award-winning studio specializing in large-scale events hosted at prestigious venues such as the Beijing Kerry Center. In addition to building and optimizing the studio's website, I played a pivotal role in implementing the WeChat Mini Program, enhancing user engagement and functionality.
Working closely with the CEO and Founder, my responsibilities extended across various domains, from managing the weekly schedule to overseeing the administration of six active WeChat Groups, collectively reaching over 8,000 members. This included curating content updates, promoting live events, workshops, and teacher trainings, and fostering a vibrant community environment.
SALSATION WEAR
In addition to managing communications for the parent brand, Salsation Fitness, I led the marketing efforts for Salsation Wear, their vibrant clothing line. From orchestrating captivating photoshoots to overseeing catalog production and launching our Shopify e-commerce platform, I successfully introduced four distinct collections that achieved nearly sold-out results. Our target markets spanned globally, including countries like Chile, Malaysia, and Korea, with strategic plans for further international expansion.
Beyond product launch logistics, I managed and optimized our social media presence across Instagram, Facebook, and YouTube. Collaborating closely with KOLs and influencers on a global scale. These efforts not only bolstered brand awareness but also fostered a loyal community of fashion enthusiasts worldwide, contributing to sustained growth and market penetration for Salsation Wear.
BY THE LIGHT
A personal passion project born out of Covid, By The Light has evolved into a burgeoning music group making waves in the industry. With a robust original music catalog boasting more than 15 song releases on prestigious labels such as Blanco y Negro, LFTD Global, and Progressive Vibes Music, the duo has garnered a dedicated following, accumulating over 20,000 monthly listeners on Spotify alone. Their captivating music videos and monthly podcast have collectively amassed hundreds of thousands of views on YouTube, amplifying their presence and reach across digital platforms.
Beyond their online success, By The Light has also made a mark through electrifying live performances across Thailand, captivating audiences with their dynamic energy and distinctive sound.
