Jaymi Holt
I am hybrid marketing professional with 10+ years of experience managing everything from brand, event, and promotion strategy, graphic design, and copywriting to video production and social media. I have worked both freelance and in-house, across auto, health and fitness, FMCG, Not For Profit sectors, and more, and am committed to connecting the dots between brands and their message.
Work Experience
October 2022 - March 2024
Mash Brands - Creative Manager
Developed and executed marketing strategy and campaigns across digital and social media platforms to build brand credibility through marketing consistency, while coordinating with the CEO and other departments.
2019 - 2021
Taozi Tree Yoga - Managing Director
In partnership with the CEO, I was responsible for studio operations, event planning, and marketing/communications for this well-known yoga studio in Beijing. Marketing strategy centered around the WeChat platform widely used in China.
2017 - 2019
Salsation Fitness - Marketing Director
Oversaw the marketing department for this dance fitness company and their clothing line "Salsation Wear". Supervised designers and created content to execute the marketing strategy for both brands including social media, web maintenance, copywriting, and design.
2016 - 2017
Sage Worldwide - Business Development Director
Sage Worldwide works with some of the top speaking talent in the world. From celebrities to politicians to TV personalities, their portfolio of talent is vast. As the BD Director, I found new markets for these public speakers and connected them with high profile opportunities such as corporate conferences, C-Suite meetings, and other VIP forums.
2013 - 2015
Campus Apartments - General Manager
Promoted from Leasing Manager.
Managed staff and operations for The 700 on Washington; a brand new, 265 bed building on the University of Minnesota campus.
Developed and maintained monthly and annual budgets to ensure long-term profitability.
Mediated tenant disputes, labor disputes and contractor challenges.
Oversaw staff payroll, purchasing, accounting, budgets, legal/compliance, and capital improvement projects.
2009 - 2011
The BrandLab - Outreach Director
Managed donor and foundation relationships in addition to community outreach and marketing communications. Recruited multi-year funding from major corporate donors including Target, General Mills, 3M, Land O’Lakes, EcoLab and Medtronic representing over 50% of the annual operating budget.
2008 - 2010
AFS Intercultural Programs - Sending Coordinator
Assessed the quality of regional study abroad sending programs and recruited new student interest through auditorium presentations at high schools throughout the west coast territory.
2005 - 2007
Beijing 55 International School - High School Teacher
Assessed the quality of regional study abroad sending programs and recruited new student interest through auditorium presentations at high schools throughout the west coast territory.
October 2022 - March 2024
Mash Brands - Marketing and Recruitment Executive
Created and carried out diverse marketing and recruitment campaigns across digital platforms, including content creation, copywriting, and design, while ensuring alignment with brand guidelines and meeting recruitment goals.
